Please contact:
David Williams
Global Director of Sales, Research
or via email at:
Delivering a Trusted Enterprise Cloud: Can Standards Help?
Over the past 12 months, cloud service providers have seen a sea-change in enterprise demand for cloud services. A market survey commissioned by BT, for example, showed that the proportion of enterprises expressing interest in buying cloud services has risen from 50 percent in 2010 to 80-90 percent in 2011. The Open Data Center Alliance (ODCA) reports that its 300 enterprise members will triple cloud deployment in the next two years, a five times faster adoption rate than had previously been predicted.

As enterprises gain confidence in the cloud, their demand is spurring more telcos to consider launching cloud services. A recent Heavy Reading survey found that over 90 percent of telco respondents globally either already offer cloud services or are intending to offer them within a relatively short timeframe.

Now telcos see an opportunity to apply this investment to the cloud, a move that resonates with the enterprise requirements for cloud services being captured by leading cloud standards bodies. Telcos, therefore, argue that their documented support for standards and best practices, as well as their ability to provide further services that keep enterprises secure and compliant in the cloud, mean that they offer an "enterprise" or "trusted" cloud, rather than a public cloud like Amazon's.

Telcos are seeking ways to differentiate their public clouds from those of the pure-play providers by leveraging investments in their trusted infrastructure. Several telcos are creating trusted clouds aimed mainly at large enterprises with traditional IT environments and are bundling their public cloud offer with hosted private cloud and traditional hosting solutions. This bundled approach puts telcos in a good position to meet a high proportion of enterprise IT outsourcing needs at this stage of the market, since enterprises have applications that are not easily moved to the cloud and they must comply with industry regulation and standards that are not yet cloud-ready.

The IT industry is working on standardization at different layers of the cloud operating stack: cloud automation; cloud interoperability; cloud management; and cloud benchmarking. At the upper end of the stack, ODCA and the CSA are leading efforts to harmonize the many different industry-specific standards and the way that they apply to cloud. They are working on models that can be used to benchmark different cloud providers and their conformance to cloud management standards and best practices. The TM Forum is providing some input here and there are other cloud standards bodies with overlapping remits, including Trusted Cloud.

Delivering a Trusted Enterprise Cloud: Can Standards Help? examines the key features of the trusted, enterprise cloud and what standards apply to it. It discusses standardization at four levels of the cloud operating stack that affect trust in the cloud and evaluates the current level of industry support for the various standardization efforts. It assesses the trusted cloud strategies of 10 leading cloud providers and cloud standards bodies.

Sample research data from the report is shown in the excerpts below:
Table of Contents (spiti1111toc.pdf)
The market desire to consume IT from a third-party provider has a long history, with cloud its newest chapter. Service providers with managed hosting/colo/data center and/or managed application businesses already deliver a version of IT as a service and many have been doing so for many years. Leading non-pure play cloud providers believe each category has its own issues and requirements for IT as a service, including cloud, that are summarized in the following excerpt. Telco cloud strategies should, therefore, match the type of enterprise customer they typically serve. Incumbents, for example, typically serve both large corporate and SME customers, while smaller, alternative operators may focus on the mid-market.
[click on the image above for the full excerpt]
Vendors profiled in this report include: Colt Technology Services Group Ltd.; Cloud Security Alliance; Distributed Management Task Force (DMTF); Global Crossing (Nasdaq: GLBC); GoGrid; Hewlett-Packard Co. (NYSE: HPQ); Open Data Center Alliance (ODCA); Rackspace US Inc (NYSE: RAX); TM Forum; and Verizon Communications Inc. (NYSE: VZ; Nasdaq: VZ).
Total pages: 27
To view reports you will need Adobe's Acrobat Reader. If you do not have it, it can be obtained for free at the Adobe web site.