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MNOs Need to Get in the Driver's Seat
Denise Culver | Research Analyst
The market for connected cars is growing rapidly, with an expected CAGR of 41.2% between 2013 and 2018.

Mobile network operators are jumping on the opportunity for new revenue streams and enhancement of customer loyalty that comes with this growth.
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MNOs Hold the Keys to Success for Connected Cars
Although to some it still sounds like something more likely to happen on an episode of The Jetsons than on a highway in 2014 America, the reality is that vehicle-to-vehicle (V2V) communications is closer to becoming a reality than many people realize.

And interestingly enough, the biggest drivers behind the technology hasn't necessarily been technology companies to this point. In many cases, traffic and safety boards, as well as other governmental agencies both in the U.S. and abroad have recognized that enabling cars to "talk" to one another, road signs and other pieces of the transportation ecosystem can decrease the number of traffic accidents and, thus, fatalities on roadways each year.

Growth in the connected car market now is being driven primarily by two factors. First is the increased demand for wireless connectivity, demonstrated by the high penetration levels of smartphones and tablets. This is driving the automotive industry to adjust to new lifestyle consensus and incorporate in-vehicle Internet connectivity solutions.

Second, global regulatory mandates are requiring the usage of telematics for safety purposes. This is happening in countries including Europe, Russia and Brazil. For instance, the installation of basic Telematics Control Units (TCU) is now required on all new vehicles in Europe starting with those made in 2015, and in other countries from 2016 onward.

The total shipments of connected cars is expected to grow at an estimated compound annual growth rate (CAGR) of 41.2 percent between 2013 and 2018, accounting for more than 50 percent of total global car shipments by 2018. Various connectivity solutions, such as LTE, 3G, Wi-Fi and HSPA, are being bundled with OEM manufactured cars, apart from the existing traditional connectivity such as Bluetooth and 2G.

There is no question that today in-car technology is a leading consideration for buyers. Automakers are looking to LTE to deliver seamless embedded in-vehicle solutions that eliminate the need to use the smartphone data pipeline, and they're developing ways to make all of the connectivity and intelligence built into the car.

Perhaps most important is consumer demand and focus on services that are relevant to the drivers in the industry. User-friendly service packaging and subscription models are attracting growing numbers of consumers to connected car solutions, even as car manufacturers, OEMs and governments develop strategies for how connected cars can improve safety and communication on the roads for the future.

MNOs Hold the Keys to Success for Connected Cars examines the connected car market, analyzing how mobile network operators are likely to become involved in the connected car arena, as well as areas of growth expected in the market over the next two years. It discusses drivers and challenges in the industry and includes a comparative analysis of solutions available. Finally, it examines the geographic landscape of the market and details trends that are likely to occur in the industry over the next 18-24 months.
Sample research data from the report is shown in the excerpts below:
Table of Contents (mni0614_toc.pdf)
Today's consumers expect to have connectivity anytime and anywhere. The ability to allow consumers to tether their existing smartphones to the car will be the biggest driver over the next 18 months, because consumers want to enjoy the content and services from their smartphone while driving. To do this, they want the phone of their choice to be compatible with the car of their choice. Consumers feel their decisions should not be limited due to compatibility issues. The following excerpt shows the strongest drivers in the connected car market for the next two years.
[click on the image above for the full excerpt]
Companies analyzed in this report include: AT&T Inc. (NYSE: T); Car Connectivity Consortium LLC; Cohda Wireless Pty Ltd.; Intel Corp. (Nasdaq: INTC); Jasper Wireless Inc.; Nuance Communications Inc. (Nasdaq: NUAN); Splunk Inc.; Sprint Corp. (NYSE: S); Tata Consultancy Services Ltd. (NSE: TSE); and Telit Communications plc (LON: TCM).
Total pages: 15
MAY 2014
Small Cells Mean Big Business for Backhaul Test Vendors
This report examines the backhaul T&M market, analyzing how and where backhaul is being used, as well as growth expected over the next two years. It discusses drivers and challenges, a comparative analysis of solutions, and details trends that will likely occur over the next 18 to 24 months.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
FEBRUARY 2014
Telecom Opportunities in Transportation Telematics & ITS
This report examines the relationships between different aspects of connected transportation, including vehicle telematics and broader ITS. It looks at the different communications technologies that can be used for different applications, focusing on the connected car. Finally, it profiles 12 companies in the market, describing their product and service offerings.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
DECEMBER 2013
VoLTE Test & Measurement: Who's Doing What
This report examines the market for testing VoLTE solutions, analyzing the most lucrative drivers in the market, as well as challenges in the industry. It includes a comparative analysis of solutions available, examines the geographic landscape of the market and details trends that likely will occur in the industry over the next 18-24 months.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
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CONTRIBUTING ANALYST
Danny Dicks
Danny is an analyst and consultant with over 20 years' experience in technology markets who contributes regularly to Heavy Reading Insider.
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Danny Dicks
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Tim Kridel
Tim writes for both Mobile Networks Insider and Cable Industry Insider. He has previously covered the wireless and cable industries for a number of research firms, including Heavy Reading.
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Tim Kridel
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Tim Sanders
Tim, president of The Final Mile Inc., is a frequent author, analyst, and industry speaker.
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Tim Sanders
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