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Testing Will Further Boost Mobile Market
Denise Culver | Research Analyst
The smartphone and other mobile devices market has grown exponentially, and more and more users are expecting error-free devices.

This growth is creating a new testing ground for vendors that must find a way to keep ahead of the game.
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Smartphones Create Exacting Testing Ground for Vendors
As smartphones and other mobile devices have become more ubiquitous, users of such devices have grown to expect them to run error free at all times and in all conditions. The typical mobile user has an extremely low limit of tolerance for devices that don't perform to expectation. A phone that doesn't perform will quickly be returned for another device especially in a marketplace in which such devices often are provided free of charge to customers who sign contracts.

The development and execution of a comprehensive and robust series of test scenarios is a necessary step for success prior to the launch of new devices, regardless of whether the devices are smartphones, tablets, smart televisions or wearable devices. In every case, the test scenario must accurately reflect how the device will be utilized in the real world. This means implementing test methodologies that offer repeatable results, scalable designs and flexibility across all device platforms and operating systems, as well as across wireless network technologies.

Many of the testing suites now are automated, which reduces the amount of time it takes to run tests, while improving testing coverage and reducing cost and maintenance. Additionally, the quality of the testing process is improved through reliability, repeatability and comprehensiveness of the test suite.

As vendors increase sales of smartphone test solutions into the marketplace, they have a responsibility to educate their customers about test automation and its proper development. This will enable both the customers and the vendors to benefit from smartphone test automation. And, ultimately, it will result in more smartphone test users, as others see the benefits of utilizing smartphone testing.

There is no question that the mobile market is growing exponentially. According to one study, smartphone shipments will reach 1.2 billion units this year. Thus, the market for mobile testing is huge and is growing fast.

As the market continues to expand to include more devices like tablets, wearable devices and other smart technology, testing vendors will have to increase the speed and flexibility with which they're addressing the needs for testing solutions in the market.

Smartphones Create Exacting Testing Ground for Vendors examines the smartphone testing market, analyzing how smartphones are being tested today, as well as drivers expected in the market over the next two years. It discusses challenges in the industry and includes a comparative analysis of solutions available. Finally, it examines the geographic landscape of the market and details trends that are likely to occur in the industry over the next 18-24 months.
Sample research data from the report is shown in the excerpts below:
Table of Contents (mni0814_toc.pdf)
As shown in the following excerpt, the strongest driver for smartphone testing is improved quality of experience (QoE). Mobile devices no longer are used to simply make a phone call or send a message. Instead, these devices are mini computers in a pocket. The majority of the test industry has not evolved or innovated at the same pace as have mobile devices, which means many test companies still are offering solutions aimed tailored to feature phones.
[click on the image above for the full excerpt]
Companies analyzed in this report include: Apkudo LLC; Ixia (Nasdaq: XXIA); Keynote Systems Inc.; Spirent Communications plc (LSE: SPT); and Tricentis GmbH.
Total pages: 13
JUNE 2014
MNOs Hold the Keys to Success for Connected Cars
This report examines the connected car market, analyzing how mobile network operators are likely to become involved in the connected car arena, as well as areas of growth and key trends that are expected in this market over the next two years.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
MAY 2014
Small Cells Mean Big Business for Backhaul Test Vendors
This report examines the backhaul T&M market, analyzing how and where backhaul is being used, as well as growth expected over the next two years. It discusses drivers and challenges, a comparative analysis of solutions, and details trends that will likely occur over the next 18 to 24 months.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
FEBRUARY 2014
Telecom Opportunities in Transportation Telematics & ITS
This report examines the relationships between different aspects of connected transportation, including vehicle telematics and broader ITS. It looks at the different communications technologies that can be used for different applications, focusing on the connected car. Finally, it profiles 12 companies in the market, describing their product and service offerings.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
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CONTRIBUTING ANALYST
Danny Dicks
Danny is an analyst and consultant with over 20 years' experience in technology markets who contributes regularly to Heavy Reading Insider.
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Danny Dicks
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ANALYST
Tim Kridel
Tim writes for both Mobile Networks Insider and Cable Industry Insider. He has previously covered the wireless and cable industries for a number of research firms, including Heavy Reading.
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Tim Kridel
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ANALYST
Tim Sanders
Tim, president of The Final Mile Inc., is a frequent author, analyst, and industry speaker.
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Tim Sanders
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