Heavy Reading
Heavy Reading Market & Technology Briefings
Unlike typical corporate trainings and strategy sessions, Market & Technology Briefings provide an independent global assessment of future technology trends and market analysis from the perspective of your company’s position in the industry, empowering sales, marketing and product development teams to compete more effectively in the global marketplace.

Here's What the Market & Technology Briefing Delivers:
  • A 2-hour, live, interactive briefing session
  • High quantity and high quality information across three areas
    • Market analysis
    • Technology analysis
    • Competitive positioning analysis
  • Delivered by a Heavy Reading Senior Analyst
  • Hosted at a company location of the client's choice
  • Option for a client product briefing after the session
  • Option for the briefing to be recorded for the organization to use as an on-demand, perma-nent tool for current and future employees
    • This recording can be provided by LRTV, Light Reading's own production crew
Download a sample agenda

Heavy Reading analysts are available to present Market & Technology Briefings at a company location of the client's choice. Read about our analysts here.

Typical Corporate Training & Meeting Attendance From Various Teams in an Organization

Typical Sales Training Live and screen-based training in commercial/sales techniques 100% 0% 0%
Typical Sales Conference Once or twice a year; in a global company, not everyone is invited 70% 40% 10%
Typical Technical Training New standards, interfaces, new network elements, and the function each performs 20% 50% 80%
Typical Strategic Planning Meeting Internal meetings addressing the question – what should we do? 1% 5% 5%
Market & Technology Briefings Objective assessment of future technology trends and market analysis 100%* 100%* 100%*

Who Can Benefit From the Market & Technology Briefing?
  • Sales teams: While typical sales conferences and training sessions are focused on the short term and tend to be biased in favor of a company's competitive positioning, the structure of a Market & Technology Briefing offers an independent, analysis on the client organization's position in the market.
  • Marketing teams: Most sessions for marketers are focused on technical training and theoretical situations rather than real-world experience. Market & Technology Briefings expose marketing teams to strategic and competitive information that is timely and rele-vant to their job requirements.
  • Product development: Technical training provides education about the features of the company's product, but not qualitative information and external market context, and it certainly does not require attendance from the other critical functions of the company.

Market & Technology Briefings Availability:

Heavy Reading analysts are available to present Market & Technology Briefings at a company location of the client's choice. Video recording is also available upon request.

For more information about Heavy Reading's Market & Technology Briefing pricing and availability, please contact:

Patrick Donegan Lee Salem
Senior Analyst, Heavy Reading Sales Director, Heavy Reading
donegan@heavyreading.com salem@heavyreading.com
Phone: +44-207-955-3901 Phone: +1 415-947-6144
Upcoming Live Events
February 5, 2015, Washington, DC
February 19, 2015, The Fairmont San Jose, San Jose, CA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
DroneComm 2015: Comms Above the Cloud – Website Coming Soon!
May 5, 2015, San Diego, CA
Targeting Ads in the On-Demand, Multiscreen World @ The Cable Show – Website Coming Soon!
May 6, 2015, McCormick Convention Center, Chicago, IL
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
NFV Everywhere – a 2-Day Event – Website Coming Soon!
September 9-10, 2015, The Westin Galleria Dallas, Dallas, TX
Gigabit Europe 2015 – a 2-Day Event – Website Coming Soon!
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
Next Generation Packet Transport Networks India – a 2-Day Roadshow – Website Coming Soon!
October 6-8, 2015, New Delhi & Mumbai, India
Next-Generation Network Components – Wires, Wireless & Virtual– Website Coming Soon!
November 5, 2015, The Hyatt Regency, Santa Clara, CA
B/OSS in the Era of SDN & NFV: Evolution vs. Revolution – Website Coming Soon!
November 5, 2015, London, UK
Telecom Analytics World 2015 – a 2-Day Event – Website Coming Soon!
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
The Future of Cable Business Services – Website Coming Soon!
December 1, 2015, The Westin Times Square, New York City
Carrier Network Security Strategies – a 2-Day Event – Website Coming Soon!
December 2-3, 2015, The Westin Times Square, New York City
2015 Light Reading’s Executive Summit: Light Reading’s 2020 Vision – Website Coming Soon!
December 8-10, 2015,
Alcatel-Lucent details the formats and protocols used for streaming IP video, which is gaining in popularity.
More from Heavy Reading
Market and Technology Briefings
Gain market insight from Heavy Reading Analysts through an interactive session located at your companys location.
Schedule a Market & Technology Briefing Today.
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