Aditya Kishore

Practice Leader, Video Transformation

Adi focuses on video services and their network impact. His past reports for Heavy Reading include:

• Video Focus Group: Operators Chase "Double-Sided" Revenue From OTT (October 2017)

• Lost in ABR: Can Multiscreen Video Survive Format Chaos? (January 2013)

• Crossing the Gi: Will Edge Caching Be the Key to Managing Mobile Traffic? (July 2012)

• OTT Traffic Control: Technology Options for Network Operators (November 2011)

• Content Protection for Multiplatform & Internet Video: Who's Doing What (February 2011)

• Multiplatform Video: Overcoming Technology & Revenue Challenges (September 2010)

• OTT Video: Service Providers Face a Gathering Storm (March 2010)

• IPTV 2.0: Delivering the IP Promise (June 2009)

• Mobile Advertising: The Service Provider Revenue Opportunity (May 2008)

• Monetizing IPTV: The Next-Gen Video Advertising Opportunity (September 2007)

• Telecom in TV Land: A Roadmap to The New Digital Media Ecosystem (July 2007)

Prior to Heavy Reading, Adi spent two and a half years running Diametric Analysis, a market research and strategy development firm focused on the disruptive impact of the Internet as a distribution channel for video services. Previously, Adi was the director of global media and entertainment at the Yankee Group, responsible for managing media research across analyst teams in North America, Europe, and Asia.

Adi began his career nearly 20 years ago, in television news. He then spent three years in advertising, working with a range of leading consumer brands, including Nestlé, Samsung, and McDonald's. He also developed a number of digital video and Web projects for New England broadcast stations and independent producers, including interactive video projects with the PBS network series Frontline.

Adi holds a B.A. in economics from Delhi University, India, and an M.A. in media from Emerson College. He is based in the U.K. and can be reached at kishore@heavyreading.com.