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Practice Leader, Video Transformation
Adi focuses on video services and their network impact. His past reports for Heavy Reading include:
Prior to Heavy Reading, Adi spent two and a half years running Diametric Analysis, a market research and strategy development firm focused on the disruptive impact of the Internet as a distribution channel for video services. Previously, Adi was the director of global media and entertainment at the Yankee Group, responsible for managing media research across analyst teams in North America, Europe, and Asia.
Adi began his career nearly 20 years ago, in television news. He then spent three years in advertising, working with a range of leading consumer brands, including Nestlé, Samsung, and McDonald's. He also developed a number of digital video and Web projects for New England broadcast stations and independent producers, including interactive video projects with the PBS network series Frontline.
Adi holds a B.A. in economics from Delhi University, India, and an M.A. in media from Emerson College. He is based in the U.K. and can be reached at email@example.com.
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