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Michael Schiff

Michael Schiff
Analyst at Large, Heavy Reading Enterprise

Michael A. Schiff is the founder and principal analyst of MAS Strategies. With more than 30 years of industry experience as a developer, user, consultant, vendor, and industry analyst, Schiff is an expert in developing, marketing, and implementing solutions that transform operational data into useful decision-enabling information. His prior experience as an IT director and systems and programming manager provide him with a thorough understanding of the technical, business, and political issues that must be addressed for any successful systems implementation or product launch.

As the former VP of Current Analysis's Data Warehousing and Business Intelligence service, Schiff has eight years of industry analyst experience. His other prior positions include executive director of data warehousing and advanced decision support for Oracle's Public Sector Group and director of the data management program for Software AG, where he was one of the industry's earliest proponents of the data mart concept. While at Digital Equipment Corp. in 1984, he formulated the architecture for one of the industry's first data warehouse implementations.

Schiff is a frequent speaker at industry events and is often quoted by business and trade publications. He received his Bachelor's and Master of Science degrees from MIT's Sloan School of Management, where he specialized in operations research as an undergraduate and information systems as a graduate.

Schiff is based in Virginia and can be reached at mschiff@erols.com.

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