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Mobile Growth Spurs Web Optimization Efforts
As the number of smartphones, tablets and other mobile devices continues to escalate, access to company websites is beginning to take place more frequently from mobile devices than from PCs or laptops. That's an important behavioral change for any company in the world that has a website because for the overwhelming majority of companies, their websites do not translate well onto smartphone or tablet screens.

Several vendors have developed mobile site optimization solutions to help enterprises mobilize their websites. Key factors include making mobile sites easy to navigate and scroll generally through the use of HTML5, as opposed to tabs traditionally found on websites.

Implementing mobile site optimization will continue to be a key factor for enterprises over the next two years especially for enterprises that already have a strong base of customers that access their websites from mobile devices. As that trend continues, it's highly likely that telecom service providers will begin to acquire or partner up with mobile site optimization vendors to tap into the market.

Building customer loyalty and making it easier for customers to spend money via wireless devices are just two examples of why mobile site optimization is an important tool for enterprises today. And those business strategies are needed by service providers to increase return on investment (ROI), decrease customer churn and to better differentiate themselves in the marketplace.

The market for mobility continues to shift, with personal, pocket-sized mobile devices becoming cheap enough and valuable enough that people increasingly are adopting them as permanent, personal extensions of their own bodies. The vast majority of smartphone owners habitually have their device with them wherever they are, regardless of time or location.

Customers expect mobile sites to have the same or better functionality on mobile websites, with features like click-to-call and geo-location. And as mobile site optimization continues to develop alongside the increased number of mobile devices in the marketplace, customers will demand more of such sites. Enterprises that expect to succeed should make optimizing their mobile sites a top priority.

Mobile Growth Spurs Web Optimization Efforts examines the mobile site optimization market, analyzing the most lucrative verticals of mobile site optimization, and discussing drivers and challenges in the industry. It includes a comparative analysis of solutions available, examines the geographic landscape of the market and details trends that will likely occur in the industry over the next 18-24 months.
Sample research data from the report is shown in the excerpts below:
Table of Contents (mni0912_toc.pdf)
According to some estimates, more people in the U.S. will access the Internet through mobile devices than on PCs by 2015. And for many enterprises, that's an important distinction especially those that rely on the Internet for a significant portion of their sales, such as retailers. Growth in the mobile site optimization industry is occurring across all market sizes, with the strongest uptake occurring in small businesses. The growth expectations are ranked as low, moderate, strong and very strong.
[click on the image above for the full excerpt]
Companies analyzed in this report include: bMobilized Inc.; dotMobi, a wholly-owned subsidiary of Afilias Ltd.; Kishkee; Mobify; Mobile Web Up; MoFuse; Ruxter Mobile Marketing; and Usablenet Inc.
Total pages: 15
To view reports you will need Adobe's Acrobat Reader. If you do not have it, it can be obtained for free at the Adobe web site.
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