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Colocation Looks Enticing to Enterprises Weary of IT Woes
According to some estimates, the colocation market which currently is estimated at around $23 billion in annualized revenue will reach $36 billion worldwide by 2017. Furthermore, the global footprint will grow about 40 million square feet, from 109 million to 150 million square feet. Interestingly, many believe that the colocation market will remain fragmented, with the majority of revenue about 75 percent being derived from local providers with less than $500 million in annualized revenue. Enterprise customers are rethinking their internal IT deployments and increasingly looking to third-party colocation providers to meet their infrastructure needs rather than building themselves.

Ten years ago, content delivery networks (CDNs) went through the same trends to drive content closer to the edge that are now being applied to cloud services architectures and internal enterprise network architectures to optimize performance and cost.. The key development of data centers going forward will be broadening the definition of a data center to reflect a system of data centers connected by a network. This will drive the proliferation of edge nodes to markets traditionally dubbed Tier 2. As data centers become systems, reach becomes ever more important.

Other trends will drive more traffic to colocation centers. The proliferation of online video and new applications that consume large amounts of bandwidth will bring an increased need to add additional capacity both quickly and cheaply. The content providers that are the source of the data being consumed, as well as the access providers and their eyeball customers, are driving network loads and data center space utilization to continued new heights.

Finding space in a colocation center with optimal connectivity options gives an enterprise the advantages of exceptional service level agreements (SLAs) and having data secured offsite, providing organizations with added levels of risk management and the chance to invest in better equipment and state-of-the-art servers. This can enable IT teams the possibility to explore options, such as virtualization, and to condense the amount of racks and servers required.

Colocation Looks Enticing to Enterprises Weary of IT Woes examines the market for colocation centers, analyzing their attributes, the impact of virtualization on colocation, strongest drivers in the market and challenges the industry faces. It also includes a comparative breakdown of colocation centers. Finally, it examines the geographic landscape of the market and details trends that are likely to occur in the industry over the next 18-24 months.
Sample research data from the report is shown in the excerpts below:
Table of Contents (hri0815_toc.pdf)
One of the strongest drivers for colocation is that it provides access to multiple networks and cloud providers, as shown in the following excerpt. Enterprises will begin crossing the chasm by migrating to hybrid-cloud models over the next 18 months. Colocation centers that provide best-of-breed network connectivity and cloud services that are consolidated and easy to use will be the significant driver for enterprises to use colocation. Similarly, it will be a key driver for service providers including networks, clouds, IT services, content and digital media to deliver services easily and efficiently to enterprise colocating within them.
[click on the image above for the full excerpt]
Companies analyzed in this report include: Allied Fiber; CenturyLink Inc. (NYSE: CTL); Cogent Communications (Nasdaq: CCOI); Cologix; Equinix Inc. (Nasdaq: EQIX); Integra Telecom; Net Access; and Westin Building Exchange.
Total pages: 17
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