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Heavy Reading Rates Telecom Trade Groups & Standards
Steve Koppman | Contributing Analyst
A new Heavy Reading survey of the telecom industry rates trade groups and standards across the board.

The survey shows a strong preference of standards powerhouses and less enthusiasm for trade groups.
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The Telecom Industry Rates Its Standards & Trade Groups
The telecom industry has no shortage of standards and trade groups vying for industry attention – and in most cases membership dollars – to establish their leadership credentials for shaping and defining the industry's future. These groups range from well-established and well-respected organizations that have been in existence for generations to newer upstarts focused on setting the course for next-generation technologies, such as virtualization.

To get a clearer sense of which standards and trade groups are succeeding in attracting industry mind share, Heavy Reading conducted an exclusive worldwide online survey to gauge the views of a range of industry participants on the trade and standards organizations that are vying to shape the telecommunications landscape. The survey, conducted in the first quarter of 2015, elicited responses from more than 450 communications industry professionals and provides some valuable – and in some cases surprising – insight into what the telecom business thinks of its associations.

The survey's questions focused on key elements of industry perception of trade groups, including familiarity with various organizations, their perceived importance and influence on the industry or relevant subsectors, the perceived direction of change of their importance and overall organizational perception.

Telecom industry trade and standards organizations remain an important element of the industry and will continue to be so despite inevitable concern over duplication and diffusion of effort across the large number of these often overlapping organizations.

While new groups forming themselves around the relatively emergent domain of virtualization aren't yet very well known, those who know them see them as increasingly critical over the next two years, including to new standards processes, because of the growing importance of this sector.

Because there are so many overlapping industry organizations and related activities, there will inevitably be concerns about efficiency, focus, role confusion and duplication of effort. While more large-scale general industry organizations with a wide focus have a breadth of appeal, they need to have and hone clarity of mission or they may risk over time seeming superfluous amid the surfeit of organizations.

The Telecom Industry Rates Its Standards & Trade Groups presents and analyzes the results of the survey, including demographic data on survey participants, as well as results and commentary for several key survey questions. Further, the report includes "FIIRP" (Familiarity, Importance, Influence, Relevance, Perception) scores and comparative ratings for all 17 organizations included in the survey, as well as summary conclusions.
Sample research data from the report is shown in the excerpts below:
Table of Contents (hri0515_toc_2.pdf)
The good news for telecom standards and trade groups in general is that industry professionals see tremendous value in them. Almost 60 percent of respondents called them "essential" and 31 percent more called them "important" (but not essential) (see excerpt). These percentages held firm for both technology suppliers and network operators.
[click on the image above for the full excerpt]
Total pages: 12
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CONTRIBUTING ANALYST
Simon Sherrington
Simon is an independent consultant who contributes regularly to Heavy Reading Insider. He has 13 years of experience analyzing, reporting, and consulting on technology market trends.
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Simon Sherrington
CONTACT AUTHOR
CONTRIBUTING ANALYST
Danny Dicks
Danny is an analyst and consultant with over 20 years' experience in technology markets who contributes regularly to Heavy Reading Insider.
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