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Cloud & BYOD Give a Boost to Unified Communications
Despite the rush by technology and telecommunications vendors to put anything and everything into the cloud, the reality is that enterprises are more than a bit daunted by the concept of giving up control over important businesses process to a technology that isn't well understood or defined, even by those that are touting the technology.

Nevertheless, several pressures including continued economic uncertainty around the globe, the need for improved corporate-wide communication and collaboration, the "bring your own device" (BYOD) movement and the demand for increased mobility from employees, customers and vendors are causing enterprises to reexamine the cloud for services like unified communications (UC).

UC is in a unique position to take advantage of the cloud. After all, most, if not all, enterprises want what UC offers access to multiple, often disparate, product components that, when used together, provide a unified user interface and experience across devices and media types. UC gives a user true one-number access across various devices and can be integrated with customer relationship management (CRM) and other software to maximize the efficiency and productivity of every call, email, IM, chat or other communication that affects an enterprise.

UC isn't simply a list of capabilities accessed through a single interface; it's the promise of a simplified, streamlined and well-managed way to connect with clients, colleagues and coworkers. What it looks like exactly depends on what is needed by each enterprise. If vendors are selling a checklist of features, rather than solutions designed to solve business issues, clients will soon become disappointed and may give up on UC altogether, whether it's a cloud-based offering or not.

To ensure that UC continues to attract and retain users, vendors must continue focusing on interoperability, security and making UC as mobile as possible. Users of cloud-based UC will become more comfortable leveraging the technology as this happens. Additionally, as focus is placed on integrating UC with BYOD, it will drive higher adoption of readily available UC features and capabilities to all devices, including smartphones, PCs, tablets and readers.

Cloud & BYOD Give a Boost to Unified Communications examines the cloud UC market, analyzing the most lucrative verticals of cloud UC, and discussing drivers and challenges in the industry. It includes a comparative analysis of solutions and applications available from vendors, examines the geographic landscape of the market and details trends that will likely occur in the industry over the next 18-24 months.
Sample research data from the report is shown in the excerpts below:
Table of Contents (ipsi0912_toc.pdf)
The following excerpt shows that business services will have the strongest uptake in cloud-based UC. This segment typically utilizes remote offices with highly mobile users, which is a natural fit for cloud UC. The key differentiator for business services companies is that they're service-based. Because cloud UC technologies improve response times, result in better peer-to-peer collaboration and embrace a work-from-anywhere mentality, business services enterprises will continue to embrace UC more quickly.
[click on the image above for the full excerpt]
Companies analyzed in this report include: 8x8 Inc. (Nasdaq: EGHT); Aastra Technologies Ltd. (TSX: AAH); BroadSoft Inc. (Nasdaq: BSFT); Fonality Inc.; Genband Inc.; RingCentral Inc.; ShoreTel Inc. (Nasdaq: SHOR); Tone Software Corp.; and Windstream Corp. (Nasdaq: WIN).
Total Pages: 17
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