When telepresence made its initial headway into the videoconferencing scene, vendors and service providers spent a great deal of time trying to justify the rather hefty price tag by developing return on investment (ROI) models based on saved travel costs.
Even though those first telepresence users did save money on travel expenses – everything from decreased airfare, car rentals, hotel and food costs and time away from the office and home – most corporations had a hard time understanding the justification for what they thought was just beefed-up videoconferencing.
Today, telepresence is gaining a stronger foothold in the videoconferencing industry, thanks in large part to certain market verticals that have effectively proven that telepresence can provide much more in terms of ROI than saved travel costs. The entertainment industry – including sectors such as movies, television, gaming, advertising and print publications – is a perfect example of how disruptive telepresence can be to an industry and its business processes.
The telepresence market presents a greenfield opportunity for service providers and videoconferencing vendors. Not only can they now clearly illustrate its benefits through existing deployments, they can be on the forefront of developing new standards, improving interoperability and ensuring the technology becomes immersive across all sizes and types of enterprises and markets.
The use of telepresence in the entertainment industry will continue to grow as companies realize productivity gains by sharing work across departments and specialized business units in a global or distributed organization.
Telepresence Steals the Show in the Entertainment Industry examines how telepresence technology in the entertainment sector is being used today, as well as expected trends over the next 24 months. It details opportunities that service providers have in the market, including areas with the most growth potential for the next 24 months. It includes a comparative analysis of solutions available in the market and examines the geographic landscape of the market for service providers, as well as challenges the industry presents.