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Video Conferencing Finds Footing in the Cloud
Denise Culver | Research Analyst
Cloud video conferencing addresses many challenges companies are facing.

As cloud video usage increases, and mobility continues to grow, the two trends will merge and complement one another.
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Cloud Video Conferencing Has Vertical Market, Mobile Appeal
On the surface, video conferencing makes sense. Companies need to save money and time, especially on travel costs. Consider, for instance, that in just the first half of 2012, U.S. passengers paid more than $1.7 billion in baggage fees alone to airline carriers, and the argument for video conferencing vs. travel becomes compelling. Meanwhile, the time that employees spend in airports and hotels traveling to have in-person meetings shrinks. Not only are there fewer people in companies to handle such meetings, the value of in-person meetings depreciates after the initial meet-and-greet.

But problems have plagued video conferencing providers for years. Not only has the technology failed to live up to expectations – providing jittery, latent images that frustrated viewers – the cost has been prohibitive for all but the largest enterprises. And even those enterprises that could afford video conferencing often found that operating the systems was too problematic for both IT and end users.

The solution, it seems, may found as cloud video conferencing converges with the video on mobile devices. Currently, video accounts for about 10 percent of the world's mobile traffic; by the end of 2015, it is expected to account for as much as 65 percent of mobile usage. As the global workforce becomes increasingly mobile and employees demand workplace flexibility that allows them to achieve greater work-life balance, businesses will respond by offering telecommuting options to employees. This flexibility will coincide with a greater number of mobile devices on the market that are designed for videoconferences, including smartphones, tablets and videophones.

Using the cloud for video conferencing is smart for companies that have legacy equipment, because existing resources often can be easily repurposed, thus extending the useful lifetime of hardware and software investments. Cloud systems also help businesses sidestep some of the technical issues that have plagued them in the past because much of the management for the system resides in the cloud with the service provider, as opposed to on premise.

As companies continue to wrestle with the need to control costs while growing their businesses, cloud video conferencing will grow in its appeal. Some estimates indicate that about 71 percent of large North American companies already have some form of video conferencing in place; however, many of those companies either haven't fully utilized their video conferencing systems because of lack of knowledge, cost or poor QoS.

Cloud Video Conferencing Has Vertical Market, Mobile Appeal examines the cloud video conferencing market, analyzing the most lucrative verticals in the marketplace and discussing drivers and challenges in the industry. It includes a comparative analysis of solutions available from leading market vendors, examines the geographic landscape of the market and details trends that will likely occur in the industry over the next 18-24 months.
Sample research data from the report is shown in the excerpts below:
Table of Contents (ipsi1212_toc.pdf)
As shown in the following excerpt, the greatest growth in cloud video conferencing will occur in the banking/finance and business services verticals, including consulting and IT. These verticals are ripe for cloud video conferencing growth because their users value communication and tend to be geographically distributed. For instance, technology companies have strong communication needs and depend upon high-quality interactions for product development, account management and executive oversight, which will be strong cloud video conferencing drivers.
[click on the image above for the full excerpt]
Companies analyzed in this report include: Brother Industries Ltd. (TSE: 6448); Glowpoint Inc. (NYSE: GLOW); IVCi LLC; LifeSize, a division of Logitech International SA (Nasdaq: LOGI) (SIX: LOGN); NEC Corp. (TSE: 6701); Polycom Inc. (Nasdaq: PLCM); Premiere Global Services Inc. (NYSE: PGI); Videxio; Vidtel Inc.; and Vidyo Inc.
Total Pages: 20
SEPTEMBER 2012
Cloud & BYOD Give a Boost to Unified Communications
This report examines the cloud UC market, analyzing the most lucrative verticals, and discussing drivers and challenges in the industry. It includes a comparative analysis of solutions and applications available, examines the geographic landscape of the market and details trends that will likely occur over the next 18-24 months.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
JULY 2012
OTT and Cloud Give a Boost to SIP Trunking
This report examines the SIP trunking market, analyzing the most lucrative verticals of SIP trunking, and discussing drivers and challenges in the industry. It includes a comparative analysis of solutions available, examines the geographic landscape of the market and details trends that will likely occur in the industry over the next 18-24 months.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
MAY 2012
VoIP Call Centers Adapt to a BYOD World
This report examines the VoIP call center market, analyzing the verticals that are most likely to utilize VoIP call centers over the next two years. It includes a comparative analysis of solutions, examines geographic growth expectations and explores trends that will occur in the industry over the next 18-24 months.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
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ANALYST
Denise Culver
Denise is the author of IP Services Insider. She has more than ten years' experience in technology journalism.
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Denise Culver
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ANALYST
Caroline Chappell
Caroline writes the Services Software Insider research newsletter, addressing the latest developments telecom service delivery technology.
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Caroline Chappell
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Tim Kridel
Tim writes for both Mobile Networks Insider and Cable Industry Insider. He has previously covered the wireless and cable industries for a number of research firms, including Heavy Reading.
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Tim Kridel
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