About the Authors
Victor Schnee, President of BSG Advisory LLC, is a highly recognized expert in telecom, media and related areas. Founder of Probe Research Inc., he has written ten major industry studies that have regularly been acclaimed in the general press, including The New York Times, Businessweek, Forbes, The Financial Times, The Washington Post and other publications; as well as in the industry press, including Telephony Magazine (two cover stories); Net Economy Magazine (cover story), NGN Magazine (cover story) and others. He has been an adviser and consultant to leading industry companies and major investment banks, including Lazard Freres and ThinkEquity Partners, as well as leading investment firms such as Goldman Sachs, Fidelity Management, JP Morgan and others.
Alfred Boschulte, Chairman of BSG Advisory LLC, has been a CEO five times, including having been Chairman and CEO of NYNEX Mobile (now part of Verizon Wireless). He has run a Sprint affiliate and was the Managing Director and founder of Excelcomindo, the third-largest mobile company in Indonesia. He also ran the fixed network at Pacific Telesis. A distinguished technologist, he is on the board of Symmetricom, the world's leading source of highly precise timekeeping technologies, and is a founding board member of the New York Independent System Operator, which manages the New York State wholesale electricity grid. He is also currently a lead board member designing and planning the Virgin Islands' viNGN fiber optic network.
Length: 64 Pages
The Mobile Cloud Ecosystem Starts to Take Shape
The mobile cloud is a world of seething and surging activity. After an extensive study, we have concluded that mobile cloud is an issue that is on the radar and being actively worked on by virtually every company in the IT area – hardware, software, applications, services – as well as in the mobile telecom area – carriers, equipment providers, service companies, etc. This activity embraces companies of every size, from tiny startups with a few developers to the leading multi-multi-billion dollar companies in each area.
Every company we interviewed sees the mobile cloud as an extremely important development – in many cases possibly transformative – and realizes they must enter the market in the near future. This realization has sunk in even at this very early stage. Because the key elements of the mobile cloud are in the process of being defined and tested in the market place, the mobile cloud is at the beginning of what we believe will be a dramatic evolution that will take place over the next five years and beyond.
Our research shows that virtually all parties in the IT and telecommunications worlds are being caught up in the combination of virtual jet stream and tornado that is sweeping these industries into the mobile cloud. This dynamic force is both constructive – opening limitless possibilities – and destructive – threatening to tear apart entire business models. We have found that everybody – major companies, emerging, embryonic companies – are being forced into the rush to address the mobile cloud and its implications.
There are many aspects to the mobile cloud; it is a sprawling development that cuts across market segments, technologies, business models and company strategies. To focus the analysis, we have dealt primarily with a breakdown into four primary areas of the mobile cloud market: personal clouds (consumer, mass market); enterprise (large companies, governments, institutions); SMB (generally up to 500-1,000 employees); and mobile carriers.
The enterprise area presents the most complex issues in the rise of the mobile cloud. Enterprises have grappled with cloud computing for the past several years. Reportedly the adoption rate of cloud computing has been far faster among SMBs than among enterprises, which is undoubtedly a reflection of the complexities of enterprise IT establishments and commitments.
The Mobile Cloud Ecosystem Starts to Take Shape – the second report in Heavy Reading's Mobile Cloud Survival Series – explores how this world is changing at an ever-accelerating pace. The report analyzes the development of the mobile cloud and explores the primary issues that are key to fostering the full flowering of the mobile cloud.
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The excerpt below presents an overview of the cloud world, primarily from the user perspective. Starting in the lower left of the diagram, we show the device ecosystem, a mix of mobile and other devices; however, as the insert at the lower right shows, mobile devices will quickly overwhelm all other devices in the world. From the user point of view, it is our conclusion that the cloud world will come to be permeated by the existence of personal clouds, shown along the left side. These personal clouds will become associated primarily with mobile devices.
The excerpt below summarizes the key issues involved in each segment for providers and customers or users. We regard the carriers as the customers, and the providers are a large group of companies that are working with carriers to implement mobile cloud solutions for, or in partnership with, the carriers. The issues vary considerably between the personal cloud area and the two business-centric areas, enterprise and SMB, and vary somewhat between the enterprise and SMB segments. The issues involving the carriers and the mobile cloud are quite distinct.
Report Scope & Structure
The Mobile Cloud Ecosystem Starts to Take Shape is structured as follows:
Section 1 explores the key issues involved in making the mobile cloud work, focusing on four market areas: personal clouds; enterprises; SMBs; and mobile carriers.
Section 2 further defines and explores the concept of the mobile cloud, examining the different types of solutions, typical providers, and the range of capabilities they can offer.
Section 3 examines the phenomenon of personal clouds, including the drivers that are leading all significant device makers to include personal clouds in their offerings.
Section 4 discusses enterprise mobile clouds, differentiating between the issues facing the mobile cloud in the enterprise sphere vs. the SMB area, including the significant, growing area of mobile device management.
Section 5 explores the SMB market for cloud services, including the importance of managed services providers (MSPs) and systems integrators in this market.
Section 6 analyzes the carriers' role in the mobile cloud, and the ecosystem of companies that are competing to assist carriers and other service providers to develop cloud capabilities.
The Mobile Cloud Ecosystem Starts to Take Shape – the second report of the Mobile Cloud Survival Series – is published in PDF format.