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Cable's Challenge to Go Green
Craig Leddy | Contributing Analyst
The cable industry is embarking on its most ambitious effort ever to cut its energy consumption and associated costs.

The industry is in danger of spending over $4 billion in energy costs by the end of the decade if it does not make the many significant changes called for by a new initiative called Energy 2020.
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Cable Challenged to Cut Energy Consumption & Costs
In June 2014, a Los Angeles Times story warned that set-top boxes (STBs) have become "power hogs" inside of homes. While the Times' assertion is debatable, the article was the type of stinging reminder that cable's efforts to "go green," which began in earnest more than five years ago, still have a long way to go. Dozens of cable companies and suppliers have taken steps to save energy and costs for themselves and their customers, but those individual efforts largely have been sporadic and uncoordinated across the industry as a whole.

Now the industry is embarking on its most ambitious effort ever to cut its energy consumption and associated costs. Dubbed Energy 2020, the initiative sets specific energy reduction goals for the next five years, including reducing equipment power consumption by 20 percent, cutting associated energy costs by 25 percent and decreasing cable technology grid dependency by 10 percent.

Today cable is spending more than $1 billion a year on energy and those costs are forecast to approach $4 billion by the end of the decade, according to SCTE's analysis. Unless significant steps are taken, power utilization will increase by 280 percent and cable's cost of energy will grow to nearly 300 percent of current expenditures by 2020, SCTE said. During an Energy 2020 session at the recent SCTE Cable-Tec Expo in Denver, MSO executives called upon technology suppliers to provide equipment that meets the energy-saving goals.

The goals of Energy 2020 are impressive – and challenging. By rallying around specific percentages of energy reduction, SCTE and its partners have set specific, quantifiable savings levels for the industry to strive to attain. While various companies have made strides in saving energy for themselves, the Energy 2020 initiative is designed to promote better sharing of information and best practices so that the industry benefits as a whole.

When companies prove that "going green means saving green" (as in cash), environmentally-friendly technologies and practices can become a regular part of cable's daily routine and the industry will play a larger part in supporting this ecological imperative.

Cable Challenged to Cut Energy Consumption & Costs discusses cable's energy initiatives and profiles six companies that are offering various energy management products and services specifically to the U.S. cable industry.

Sample research data from the report is shown in the excerpt below:
Table of Contents (cii1214_toc.pdf)
Despite efforts to curtail energy usage, the cable industry's energy consumption and costs are forecast to increase dramatically unless remedies are taken. The following excerpt, from an SCTE Energy 2020 overview presentation, illustrates the dramatic rise in energy demands facing the U.S. cable industry if it does not take energy-saving steps.
[click on the image above for the full excerpt]
Companies profiled in this report include: Alpha Technologies Inc., a member of The Alpha Group Inc.; Cisco Systems Inc. (Nasdaq: CSCO); CommScope Inc. (Nasdaq: COMM); Coppervale Enterprises Inc., a member of The Alpha Group Inc.; Hitachi Consulting Corp.; and Intel Corp. (Nasdaq: INTC).
Total pages: 13
AUGUST 2014
Look Ma, No Wires: New Wi-Fi Gateways Take Video Airborne
This report discusses the new line of gateways and their implications for the future of this market. It includes profiles of 12 suppliers of advanced STBs and gateways, focusing particularly on their wireless strategies.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
JUNE 2014
Cable & OTT: New Opportunities for Convergence
This report explores the market drivers, opportunities for convergence and the challenges ahead. It includes profiles of 10 cable software suppliers that offer solutions that support cable's TV Everywhere and multi-screen initiatives, which also can lend support for cable-OTT integration.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
MARCH 2014
4K Ultra HD: Big Opportunities, Big Challenges for Cable
This report explores UHD requirements, opportunities and challenges for cable. It includes profiles of seven cable suppliers that have announced UHD technology products.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
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ANALYST
Tim Kridel
Tim writes for both Mobile Networks Insider and Cable Industry Insider. He has previously covered the wireless and cable industries for a number of research firms, including Heavy Reading.
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Tim Kridel
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CONTRIBUTING ANALYST
Craig Leddy
A contributor to Heavy Reading Cable Industry Insider, Craig is a veteran cable industry writer, speaker, and market analyst.
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Craig Leddy
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ANALYST
Denise Culver
Denise is the author of IP Services Insider. She has more than ten years' experience in technology journalism.
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Denise Culver
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