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Mobile Application Management Addresses Consumerization of IT
While IT once was considered a purely technology-driven establishment, several factors have changed the way in which IT interacts with technology and employees in the enterprise. Dubbed "the consumerization of IT," this change has been coming for a while, and it's one that likely will forever change the landscape of how IT works, especially as mobile devices and applications become more pervasive over the next two years.

Probably the biggest driver is the massive growth of smartphones and tablets for consumers. In the past, BlackBerry use was driven largely by enterprise IT giving the devices to employees to increase productivity and availability. Now, however, the proliferation of new smartphones and tablets, operating systems and applications is driven by consumers, as opposed to enterprise IT.

Trends are dominating the move to mobile application management (MAM), providing role-based security, provisioning and control of mobile apps in an enterprise. Unlike mobile device management, which distributes applications, data and configuration settings to mobile devices, MAM focuses on the apps being run rather than the particular device that's running the device.

Regardless of how MAM evolves over the coming months, the reality is that consumerization of IT is here to stay. Enterprises must acknowledge and accept that employees not IT are now driving mobile and app usage. But that isn't necessarily a bad thing. Increased reliance on mobile applications has the potential to give employees greater access to information and make them more productive. Nevertheless, enterprises will have to keep an eye on how increased usage of apps will affect their mobile budgets and the security of data stored on smartphones and tablets.

As enterprises create more apps for consumers, they will increasingly worry about risk to their brand when those apps are attacked by hackers. As this happens, enterprises will want a trustworthy, affordable method for protecting apps on all devices, whether corporate- or employee-owned.

Corporate data needs to be treated in a way that it can be identified, tracked, restricted and removed when necessary. All this needs to provide a single unified and native experience to the user. Just as users have abandoned the idea of carrying two devices, they also don't want to have to go separate places for work or personal apps. MAM solutions need to provide these safeguards for IT with the experience users have already come to expect.

Mobile Application Management Addresses Consumerization of IT examines the MAM market and provides analysis about the most lucrative features of MAM, drivers in the industry and challenges the industry is encountering as solutions are implemented. It includes a comparative analysis of solutions available from 11 leading vendors and examines the geographic landscape of the market and trends that are likely to occur in the industry over the next 18-24 months.

Sample research data from the report is shown in the excerpts below:
Table of Contents (4gltei0212_toc.pdf)
Because of the dramatic increase in the use of sophisticated, app-centric mobile devices for both business and personal use, the MAM features that will prove most valuable over the coming months will be those that help enterprises do the most with existing resources, as shown in the excerpt below. Companies need an easy way to adopt apps and distribute them to users and devices. But for most enterprises, IT staff growth is stagnant, so existing resources must be able to handle the enablement process. Additionally, once an app is deployed, ongoing updates need to be applied without requiring a laborious process.
[click on the image above for the full excerpt]
Companies analyzed in this report include: AirWatch LLC; Antenna Software Inc.; AppCentral Inc.; Apperian Inc.; BoxTone Inc.; Compuware Corp. (Nasdaq: CPWR); FeedHenry Ltd.; Fiberlink Communications Corp.; Mocana Corp.; Nukona Inc.; and Partnerpedia Inc.
Total pages: 17
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