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David Williams
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David Williams
Global Director of Sales, Research
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Dial M for Commerce: Mobile Payment Market Gains Traction
Today's mobile commerce (m-commerce) addresses a number of issues that simply were not at the forefront when it was first introduced, including being green, online research and comparison shopping, and time management. With consumer-driven businesses scrambling to figure out how to make their products and services more appealing, the possibilities of m-commerce beckon.

In its simplest form, m-commerce is the buying and selling of goods and services through wireless handheld devices such as smartphones or personal digital assistants (PDAs). But a significant issue to address for m-commerce vendors, network operators, and companies is the development of a definition that can be understood by both the industry and by the consumer

Not surprisingly, security is a major concern in the m-commerce industry. But that is not the only concern that keeps people from using m-commerce: Others are concerned about charges for airtime while making m-commerce transactions, and others say they do not believe their transaction will be completed accurately.

Although m-commerce still is in its infancy, the fact is that m-payments represent one of the last untapped frontiers in many industries. In a new world economy where all businesses are looking for ways to reinvent their goods and services so that their customers find them as appealing as possible, creating a new route to the customer is a valid concept.

A huge benefit of m-commerce is that it makes use of resources that people already have and utilize: It is relatively simple to use and is always with the customer (via mobile handsets, for example) whenever he or she might want access to the product. These factors are key to the industry's success.

This report examines the m-commerce market, providing an analysis of the market, including how m-commerce works, how various solutions are developing, and the benefits of m-commerce. It also looks at vertical markets that various vendors are tapping into and global areas of interest for the service. The report also examines what to expect for the next 12 to 18 months in the m-commerce market, including challenges the industry faces. Additionally, the funding, acquisitions, and partnerships of vendors are discussed. Finally, the report provides a comparative analysis of nine of the top vendors in the m-commerce industry.

Sample research data from the report is shown in the excerpts below:
Table of Contents(uni0309_toc.pdf)
As content delivery over wireless devices becomes faster, more secure, and scalable, some speculate that m-commerce will surpass e-commerce as the method of choice for digital transactions. In a struggling economy, industries need to be conscientious of costs while maintaining or improving customer service, trust, and loyalty. The following excerpt examines the m-commerce market by vertical, examining the markets considered to be the strongest, as well as those expected to gain strength over the next 12 to 18 months.
[click on the image above for the full excerpt]
Companies analyzed in this report include: Billing Revolution Inc.; ClairMail Inc.; Digby Mobile Commerce; mTLD Top Level Domain LLC; Firethorn Holdings LLC; mChek India Payment Systems Pvt. Ltd.; MX Telecom Inc.; Obopay Inc.; and Sybase Inc. (NYSE: SY).
Other companies mentioned in this report include: Bango.net Ltd.; JiGrahak Mobility Solutions Ltd.; mBlox Inc.; mFoundry Inc.; Mocapay Inc., mPoria Inc.; MShift Inc.; mShopper; Nielsen Co.; Netsize; Opera Software ASA; PayPal Inc., a subsidiary of eBay Inc. (Nasdaq: EBAY); Skyfire Labs Inc.; Wikipedia; and WIN plc (LSE: WNN).
Total pages: 16
To view reports you will need Adobe's Acrobat Reader. If you do not have it, it can be obtained for free at the Adobe web site.
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