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David Williams
Global Director of Sales, Research
David Williams
Global Director of Sales, Research
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Mobile Location Services: Keys to Mass-Market Success
Location-based services are enjoying a second childhood. Following the early days of wireless application protocol (WAP) browsing on black-and-white screens over 9.6-kbit/s, circuit-switched GSM connections, affordable but disappointing "Where's My Nearest?"-style services were rapidly developed and then rapidly shelved by mainstream mobile operators.

This report examines the commercial drivers for location services, analyzes critical network positioning technologies, provides a detailed taxonomy of the location-based services ecosystem, and profiles the service strategies of leading wireless operators with in-depth profiles of location-aware applications.

Sample research data from the report is shown in the excerpts below:
Table of Contents (uni0307_toc.pdf)
Excerpt 1 provides a taxonomy of the key elements in location-enabled applications.
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Excerpt 2 highlights a selection of announcements, product launches, and partnerships involving mobile telecom companies and location-related services over the past few months. Activity surrounding location services has noticeably stepped up recently; in particular, location featured prominently at the 3GSM World Congress in February 2007.
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Among the key findings from the report:

The market for standalone navigation devices has exploded in Western Europe, and 2006 was a breakout year in North America, with unit growth of between 50 and 100 percent expected in 2007. By integrating GPS capabilities, the wireless industry can tap this growth and subsume the standalone market by offering high-quality navigation services at competitive prices.
Operators burnt by the first wave of location services hype are cautious about the opportunity this time around, so technology suppliers and Web companies are setting the pace of innovation in a new generation of location-aware services.
Hybrid positioning systems that use Assisted-GPS in combination with coarser but more reliable network-based location mechanisms provide the ideal technology platform from which to enable location applications, but expense will prompt a focus on enhancing standalone GPS to accelerate services uptake.
Operators occupy the privileged and profitable position of trusted service providers and will add value through privacy, safety, and security features.

Mobile Location Services: Keys to Mass-Market Success provides valuable insight and analysis for a range of industry participants, including:

Enterprise professionals seeking a better understanding of the tracking and management opportunities afforded by recent innovations in the location services field.
Wireless carriers considering their role in creating location-aware applications or deciding whether, when, and how to work with third-party application partners.
Location software providers assessing escalating competition among the incumbent giants and newer white-label specialists.
Investors seeking a better understanding of the scale of the opportunity that location-based applications present and which suppliers are likely to succeed in this sector.

Companies analyzed in this report include: ALK Technologies Inc.; Andrew Corp. (Nasdaq: ANDW); Cambridge Silicon Radio (LSE: CSR); Global Locate Inc.; Google Inc. (Nasdaq: GOOG); Loopt Inc.; Microsoft Corp. (Nasdaq: MSFT); m-spatial Ltd.; O2 (UK) Ltd.; Orange UK; Qualcomm Inc. (Nasdaq: QCOM); Research in Motion (Nasdaq: RIMM); Sprint Nextel Corp. (NYSE:S); Tele Atlas NV (FSE: TA6); TeleCommunication Systems Inc. (Nasdaq: TSYS); TruePosition Inc.; Webraska Mobile Technologies S.A.
Total pages: 22
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