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David Williams
Global Director of Sales, Research
David Williams
Global Director of Sales, Research
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Mobile Broadband Pricing Strategies & HSDPA
Seven years after the first 3rd Generation Partnership Project (3GPP) 3G standards were completed, and three years after the first 3G networks were deployed, cellular operators are now able to offer mobile broadband services.

A key enabler for mobile broadband is the availability High Speed Packet Access (HSPA) radio technology, which offers substantial improvements in peak data rates, roundtrip latency, and overall network capacity over existing 3G systems. Being able to provide a service and sign up enough users to make it profitable are two different things, however.

At heart, the issue is the price/performance mobile broadband package can operators deliver to end users already faced with an abundance of connectivity at home and at work.

With a surge of high-speed cellular network launches around the world, this report examines and evaluates 78 price plans from 24 operators in 17 different countries to identify winning strategies for marketing mobile broadband services.

Sample research data from the report is shown in the excerpts below:
Table of Contents (uni1206_toc.pdf)
Most data plans are billed monthly, with 12-, 18-, or 24-month contracts. The chart below shows relationship between the contract lock-in period and the overall price per month of the service, including hardware costs.
[click on the image above for the full excerpt]
The table below shows data for tariffs that allow up to or beyond 1 GB of data transmission per month. Typically, data limits apply to traffic sent and received from the network. Asterisks denote estimated figures.
[click on the image above for the full excerpt]
Operators featured in this report include: 3 Australia, a subsidiary of Hutchison Telecommunications Australia Ltd. (Australia: HTA); 3 Hong Kong, a subsidiary of Hutchison 3G HK Ltd. (Hong Kong: 2332); Bell Mobility Inc., a subsidiary of BCE Inc. (NYSE and Toronto: BCE); Celcom Malaysia Bhd., a subsidiary of Telekom Malaysia Bhd. (Kuala Lumpur: 4863); Cingular Wireless LLC, a joint venture of AT&T Inc. (NYSE: T) and BellSouth Corp. (NYSE: BLS); Globe Telecom Inc. (Philippines: GSO); MOBI, a joint venture of Cedarcom SAL and Kyocera Corp. (NYSE: KYO; Tokyo: 6971); Mobitel d.d., a subsidiary of Telekom Slovenije d.d. (Ljubljana: TLSG); MTN Group Ltd. (Johannesburg: MTN); NTT DoCoMo Inc. (NYSE: DCM; Tokyo: 9437); Rogers Wireless Inc., a subsidiary of Rogers Communications Inc. (NYSE: RG; Toronto: RCI); SingTel Mobile, a subsidiary of Singapore Telecommunications Ltd. (SingTel) (Singapore: Z74; Australia: SGT); SK Telecom Co. Ltd. (NYSE: SKM; Seoul: 017670); SmarTone-Vodafone, a joint venture of SmarTone Telecommunications Holdings Ltd. (Hong Kong: 0315) and Vodafone; Telefonica Movistar, a subsidiary of Telefonica SA (NYSE and Madrid: TEF); Telstra Corp. Ltd. (NYSE and Australia: TLS); T-Mobile International AG, a subsidiary of Deutsche Telekom (NYSE: DT; Frankfurt: DTE); Verizon Wireless, a joint venture of Verizon Communications Inc. (NYSE: VZ) and Vodafone; Vivo Participacoes S.A. (NYSE: VIV; Sao Paolo: VIVO); Vodacom Group Ltd., a joint venture of Telkom SA Ltd. (NYSE and Johannesburg: TKG) and Vodafone; Vodafone Group Plc (NYSE and London: VOD); and Wataniya Telecom (National Mobile Telecommunications Co.) (Kuwait: NMTC).
Total pages: 24
To view reports you will need Adobe's Acrobat Reader. If you do not have it, it can be obtained for free at the Adobe web site.
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